What is the market prospect of personalized garment customization?

Analysis on the Market Prospect of Personalized Costume Customization

Analysis on the Market Prospect of Personalized Costume Customization

Costume customization is different from ordinary clothing in terms of consumer groups. Generally speaking, it is more restricted by regions. Cross regional operation means higher costs and lower competitive advantages. Prospective Industry Research Institute, an industry research institute, believes that there will be three major trends in the development of garment customization in the future. The following is the relevant content of the market prospect analysis of personalized garment customization organized by Xiaobian for you.
1、 Chain operation.
Chain operation is a business model in all walks of life, but it also applies to the clothing customization industry. For garment customization enterprises, chain operation can rapidly expand the market scope with low investment, and can avoid problems such as shortage of funds and personnel due to the full development of branches; For franchisees, it can reduce the investment risk of their own brands, easily own the famous brand resources of professional clothing, and obtain a successful business model.
2、 Clothing customization and branding.
A brand is a promise. It expresses a guarantee of quality and satisfaction. Fashion customization has come out of a simple region, and branding will be a trend. How to create a brand that consumers can recognize, recognize, and identify with is a problem that all Chinese clothing customization enterprises should consider. A brand is perceived and understood in the mind of consumers. Those who win the brand win the market, and those who win the market win the world.
3、 Scientific and technological content.
The difference between clothing customization and fashion is that it has a high scientific and technological content, which has been accepted by the public. However, the understanding of scientific and technological content only stays at the level of special protective clothing, such as flame retardant, pressure resistant, acid and alkali resistant, oil stain resistant, and static resistant clothing. The scientific and technological content of ordinary clothing customization has been ignored. China's clothing lags behind the western countries, a big factor is the low technological content of clothing customization.

How to promote the fashion customization studio

Analysis and positioning
First of all, we should position the clothes of the studio, whether they are high-end dresses or fashionable clothes. Different positioning will lead to different customer groups, and we should plan for the customer groups during the promotion planning. For example, your service is targeted at various fashionable professional clothes of white collar and gold collar workers, so you should understand the working circle and lifestyle of white collar and gold collar workers, and the places you often go.
Focus on self-cultivation
If you want to be a high-end customer, personal accomplishment is very important. Xiao Bian also has friends who provide customized services. Friends who do well in business are very popular with customers. They are generally experienced and highly educated. When you are with them, you can not only talk about clothes, but also about travel, life, etiquette, etc. No matter what kind of people and they have topics, so they have a lot of regular customers, repeat customers, and referrals. Especially for high-end dresses, different occasions have different dress requirements, and the colors and styles are very particular. You must know the etiquette knowledge.
Establishing a website
The network connects more than one billion people. The market is huge. For example, those gold collar and white collar workers who can't go shopping often because of their work often rely on the network to obtain various information. Therefore, a home page belonging to the studio must be done beautifully. This is the online appearance of the studio, perhaps a picture, perhaps a beauty's look back, perhaps a unique skirt photo, Give them reasons to come to the studio.
Baidu promotion
Baidu is the largest search and promotion platform in China, and Baidu has many categories of platforms, such as Baidu Forum, Baidu Experience, Baidu Knows, Baidu Library, etc. You can go to these platforms of Baidu to post some soft articles, not obvious advertising articles, but some original beautiful articles, hidden needles, attract more people's attention, and explore potential customers.

The method of garment customization

Bust circumference: take the most plump bust bulge as the measuring point, horizontally surround the chest with the tape, and record the reading as the bust circumference. The tape measure should not be loose or tight. Pay attention to the balance of the back.
Waist circumference: take the most concave part of the waist, that is, the corresponding point between the naturally sagging elbow joint of the upper limb and the waist as the measuring point, and take the horizontal circumference as the waist circumference. Measure the looseness of an index finger in the tape measure. The tape measure should be neither loose nor tight.
Hip circumference: take the most plump part of the hip, namely the great trochanter point as the measuring point, and the hip circumference is one circle around the hip horizontally. Be careful not to have anything in your pocket.
Sleeve length: it is appropriate to measure the stop and half of the wrist vertically from the shoulder end point (plus a shoulder pad height). When measuring, the customer needs to make the arm vertical or measure according to the bending of the sleeve elbow. (The actual length shall be subject to communication with customers).
Neck circumference: take the lower part of the throat knot as the measuring point. This size is also called the collar circumference around the neck. It is specially designed for shirts.
Front length: the body naturally stands, and the arms naturally droop. The length of the front garment is measured from the measuring point of the front neck to the second joint of the thumb. The length can also be adjusted up and down according to personal preference for the length of clothes.
Back length: measure along the back midline from the back neck point to the waist circumference line according to the back shape.
Full shoulder width: measured from the most protruding part at one end of the shoulder to the other end of the shoulder according to the shoulder type, it is full shoulder width. When measuring the shoulder width, the tape measure should be raised by 0.7cm (shoulder pad height), and the measured size should be reduced by 1cm (because the left and right shoulders of the shoulder pad should extend 1cm respectively, the 2cm shoulder pad extension will make the shoulder width very wide, which is not popular at present).

Precautions for garment customization

[Customized style]
Customized according to the style pictures selected by customers, or customized design according to customers' requirements. Basically, most styles can be made.
Processing Time
Usually, customized clothes can be delivered in 3 weeks. If there is an extremely complicated embroidery design, it will take more time. The delivery time will vary according to the time consumption. It takes thousands of hours to deliver goods, usually in two or three months. However, under special circumstances, we can also catch up, but the price may be moderately increased.
[Customized price]
The price of customized clothes must be higher than that of ready-made clothes, and at least three times higher. The price of big brands will be relatively expensive.
[Advantages]
The biggest advantage of customization under big brands is that you can determine the clothes you want and the effects you want to achieve. Of course, this is based on your financial resources. For example, advanced customization such as NE TIGER will also create a personal platform for customers to achieve the best results.
[Customized program]
If you want to customize the clothes under the brand, the road of customization has begun since you have the idea of customization. Generally speaking, customers usually need 2-3 weeks to discuss styles with designers and complete at least 3 fitting jobs; Then comes the tedious fitting and modification work. Considering the time of customers, some customization stores have simplified the procedures to a minimum, but this must include at least one fitting.