See the new trend of the industry through Shenzhen Service Trade Fair

The fashion industry is changing rapidly, and never leaves its roots. When thousands of brands gathered at the 17th Shenzhen International Trade Fair, many new trends emerged in large-scale clusters: Chinese local brands have accumulated for many years, giving birth to unique style and image, with more clear and detailed positioning; More and more international brands have settled in, which is consistent with the rising trend of China's position in the international market; The scale of original designer Showroom has expanded, and the new design force is still strong; The integration of fashion and technology is becoming closer and closer. A number of science and technology companies have turned to the fashion field. Fashion wisdom has created a general trend... Now, let's reinterpret the industry trend presented by the 17th Shenzhen Service Trade Fair from different perspectives.
"Cross border integration and exquisite life" is the theme of this fair, and the "cross border" displayed in several booths is in line with the theme. At the exhibition site, many brands introduced art, life, technology and other elements into new product design. From creative concept to display theme, the combination of fashion design with traditional culture, high-tech and other elements promotes the cultural connotation and manufacturing process behind the design.
For example, in the era of pursuing individuality, elegance and intellectuality are no longer the only choice, and minimalism and ethnic style account for a large proportion of the brands participating in the exhibition. Some brands draw inspiration from traditional culture, integrate embroidery, calligraphy and painting, auspicious clouds and other elements into the new season's fashion design, and establish a brand style with the oriental aesthetic culture as the core.
In addition, under the trend of "new retail", the cross-border lifestyle has become a new theme. The mutual penetration and integration of clothing and related fashion products ushered in new development at this exhibition. Some mature commercial brands actively sought to expand their product lines through trade docking services, and improved the offline store consumption experience by finding related brands with high compatibility with their own brands. When the industry develops to a certain stage, it is inevitable to seek new breakthroughs, and "cross-border" development has become the blue ocean strategy of many brands.
As a new force in the industry, original design has been reflected in the proportion of booths in the trade fair. In addition to the special booth highlighting the brand image, the original designer brands in Showroom are also numerous. As an important part of the Fair, the original design exhibition shows the awareness of branding and scale. Many independent designer brands said: "Our brand has a concept and connotation, so we pay more attention to looking for high-quality buyers for cooperation at the service fair."
For the domestic clothing industry, the Shenzhen Trade Fair is a grand gathering of upstream and downstream resources of the industry, facilitating the docking of trade, and also a barometer that intuitively reflects the development trend of the industry. In the future, the exhibition will continue to follow the market development trend, explore new models of industry development, embrace new technologies of intelligent manufacturing, support new forces of original design, and promote a new round of leapfrog development of the industry.